Is our Customer Experience that Bad?
Producing a customer experience isn’t hard. It is extremely easy. However, most customer experiences we are subjected to are either unmemorable or dreadful. We remember the terrible experiences. Fortunately we also remember excellent customer experiences. The problem is that the good ones are few and far between; at least they are amongst large organisations. Small companies think nothing of going the extra mile for their customers. They know they have to in order to win their loyalty. Large companies find this more difficult. They are scared of empowerment in case their staff does something untoward.
In this webcast Paul Hague offers a model for delivering excellent customer experience. He shares the 6 pillars that are essential in a company dedicated to customer experience and provides tips on how you can achieve excellence in your organisation.