Understanding neurodiversity and supporting consumers in a technologically advancing world

According to the National Library of Medicine, approximately 15-20% of the world’s population lives with some form of a neurodiverse condition (i.e., autism spectrum disorder, attention deficit hyperactivity disorder, dyslexia, etc.). A significant segment of the population also experiences disabilities such as colour blindness, visual impairments and epilepsy.

While the world continues to move online, it is thought that up to 20% of consumers have been unable to fully use existing online banking solutions. Such digital limitations can leave some members feeling forgotten and marginalised. With the need for digital self-service options on the rise, many consumers are selecting financial institution partners based on the digital banking experience they offer.